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My World Beers

Wednesday, 3 September 2014

SKOL


Country of origin: UK
Brewed by: Carlsberg Group
Brewed in: Worldwide
ABV: 2.8%

Thought I'd try as it's been around as long as I can remember but have been put off by the low ABV however much to my surprise this ain't a bad tasting Lager and steals the no.1 spot in the 'session beer' division.
Only minus is it made me pee like a horse!!

8.2 MWB, 'cos you can drink about 40 cans of the stuff!

Interesting Fact:
1) The name is related to the Scandinavian toast "skål". For a period, the Hagar the Horrible cartoon character was used for promotion.
2) It is the no.1 Lager in Brazil.

History:
In 1930 Allsopp's Brewery acquired Arrol's, and four years later entered into a merger with another Burton-based brewer Ind Coope. This merger became favorable for Ind Coope as it eventually grew into Britain's biggest brewery at that time, with its own flagship beer Graham's Gold Lager being the top beer brand there. In 1959 Ind Coope introduced a new brand: Graham's Skol Lager.

Graham's Skol Lager eventually became Skol pilsner lager as part of Ind Coope's marketing strategy, aiming to focus the younger generation of drinkers in particular.

Ind Coope then entered into a merger with two other brewing companies – Leed-based Tetley's and Ansell's from Birmingham – to form Allied Breweries (UK).

Skol was initially created to be a global beer brand with an ABV of 4.6-5%.

Allied Breweries (UK), Labatt (Canada), Pripps-Bryggerierna (Sweden) and Unibra (Belgium) formed a new company called Skol International in 1964. Its aim was the creation of a world-wide beer brand, Skol.

In 1992, the merger between Allied Breweries and Carlsberg created Carlsberg-Tetley's, who used to brew the beer at their brewery in Leeds until the brewery was closed in 2011.

It continues to be distributed in the UK, with an ABV reduced to 2.8%.



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